This really has nothing to do with the quality of the new LTDs.
And most people without a background in marketing and advertising probably won't notice it consciously.
But these ads are amazingly well done. Better than any ads for detectors that I ever remember seeing. Everything from the design to the colors to the copy.
Don't believe me? Prove it to yourself by just glancing at the ad again and paying attention to the way it makes you feel.
Then read the copy and notice the way it reinforces your initial feeling.
Again, it's something most don't notice consciously. But it's definitely there.
And most people without a background in marketing and advertising probably won't notice it consciously.
But these ads are amazingly well done. Better than any ads for detectors that I ever remember seeing. Everything from the design to the colors to the copy.
Don't believe me? Prove it to yourself by just glancing at the ad again and paying attention to the way it makes you feel.
Then read the copy and notice the way it reinforces your initial feeling.
Again, it's something most don't notice consciously. But it's definitely there.