hey Ed ya better start stocking up......>

[todd[ma]]

looks like the economy will be looking up for you very soon.
http://www.local6.com/news/15624587/detail.html

 

[deathwind1]

To Close Up That Hardware That Only Brings In A Few Mil A Year--Get Out On The Beach And Dig Your Money There For Just 1 Year With All The Gold You Will Get, You Will Have To Give Some Of It To Us Needy People Here, Who Cant Ever Find Gold

 

[Ed SW Fla]

... for two years in a row (2006 & 2007) we were White's largest volume "non-internet seller" dealer in MS, AL, FL, and GA. Kellyco beats us only due to their internet sales.

At a recent meeting of White's dealers, Steve Howard, from the factory told us detector sales always go up when the economy is down. Folks look for a hobby that does not cost them money.

 

[Ed SW Fla]

n/t

 

[charlie (ky)]

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[Ed SW Fla]

The 80/20 principle seems to always be like .... 20% of the staff does 80% of the work. 80% of the gripes come from 20% of the people. In our hardware co-op, 20% of the dealers buy 80% of the merchandise.

In detecting, out of every 100 machines sold, only about 20 are used regularly. Out of that 20 only about five of the folks really learn how to use their machine effectively.

Folks make the mistake of buying (talking themselves into) a lesser expensive, beginning price point machine when they could have justified a better machine .... because they "are beginners and don't know if they will enjoy the hobby or not". That makes as much sense as buying a jon boat to see if you'll ever enjoy yachting!

If cash flow is an issue, then fine, buy the best machine you can afford. You'll have fun and find stuff IF YOU LEARN THE MACHINE and USE IT REGULARLY! Obviously, a better machine will better handle difficult ground conditions and find smaller, deeper items a lesser machine might not signal on, and provide some of the features an experienced detectorist has learned is important or just more entertaining .... more acurate target ID, target depth indicator, tone ID, proper weight / ergonomic balance, durability, etc.

 

[Butch in Colorado]

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[Jigflipper]

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[deathwind1]

Isn't There Somewhere Around A %35 Profit In Those Things ?

 

[charlie (ky)]

n/t

 

[Ed SW Fla]

..... reasonably to very competitive... and we must be due to our unit volume.

Typically folks that don't understand mark up versus margin on sale think that they or they assume others can make a good living selling just detecting equipment. Not true. That's why so many "dealers" from the various brands sell by appointment only from their basement or garage after their day jobs / weekends ... they cannot justify the overhead of a retail location open 7 days a week most days from 7 AM to 6 PM.

Those that do have a long term successful specialty detecting retail location are depending upon slogging off most all the brands (that allow it) on the internet which they must do if they are to be even close to earning an acceptable return on their investment in time, location, and inventory.

In spite of our volume in detecting stuff, we couldn't earn a high enough GMROI without our hardware and other things we do with many products and multiple services.

 

[Ed SW Fla]

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