Dave,
How I agree with you.
Most people don't realise that advertisers are mainly trained psychologists these days. they KNOW how to make you buy a product by putting you in a little box.
YOU are type B2, for example (not you personally) which is; 2 kids, mortgage, 2 cars, live in the suburbs. You havea XY type job and fit into the XXX$ income bracket.
My wife has two degrees in media and advertising, and I can ASSURE YOU, they target us ALL!
Engineers are suited to baffle the individual, for example if I said that a new machine has a "140dB input range with 38 correlated transmit signals, each of which is asynchronously demodulated with a complex quotient for ground matrix analysis" The average detectorist would drool. COME ON, I've seen it happen. To the techies out there, you'll know what I've just said is complete manure!
Give the above to an ad dept, and they'll come out with "38 individually analysed signals! PERFECT ground exclusion. 100% accurate discrimination".
People, it's this attitide that makes people BELIEVE they understand what they're being told, and because they REFUSE to believe they're being lied to because they consider themselves "informed" and "streetwise", a case of the "I'm too clever to be ripped of or conned mentality". THIS is what the ad guys play on.
Yeah, and drinking Budweiser beer and smoking Marlboro's makes me the object of every womans desire? IN MY DREAMS!(If this were true, I'd have died from sclerosis of the liver, or lung cancer years ago)!
"> HH BJR