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Minelab reduces Explorer II.....

As many may have seen post's about the price increase. Minelab has reduced the price. That makes it only a couple dollar increase instead of 115.00.

So, The Explorer price is 1199.00, up from 1185.00 instead of 1299.00
 
This is the email i got back from minelab when i emailed them to complain about the huge increase. I have no problem with a small increase due to inflation but $115 increase???...come on.

If it was a new Explorer III i could MAYBE see that kinda of excessive increase in price.



Your email concerning the Explorer II has been forwarded to my attention.



With all due respect, your comments are incorrect. As a manufacturer, Minelab has not, can not and will not dictate retail prices to our dealers. What we can do is SUGGEST a minimum advertised price in order to preserve the high-end value proposition of our products. Once purchased from us, a dealer is free to sell Minelab products for whatever price he or she believes is appropriate.



In reality, we have increased our prices to dealers only marginally, in part to cover our increased costs for transportation, parts and other overhead items.



We raised the minimum advertised price in response from requests by our dealers primarily due to items being advertised on the internet. The actual price increase for this particular model was literally pennies.



I hope this answers your concerns. You are welcome to contact me directly if you have additional questions or concerns.


Thank you for your support of our products.



Vice President, North America
 
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