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New Minelab for the 1%er's Ho Well
- Thread starter goldman55
- Start date
Heelgrasper
New member
I don't think they designed this to be the bread maker for Minelab so honestly it doesn't matter exactly how many they sell. It could target 1% or 3% but it doesn't matter. They will still make more money on X-Terra, not to mention their non-hobby related detectors. It's a bit like when some car manufacturer make a top model. Most people can't afford it or spend that kind of money on a car but it shows what they can do and matters for the prestige of the brand.
Actually detectors are a lot like cars when you think about it. Most cars will get you from A to B just like most detectors will find most of the same stuff. And still a lot of time is used on comparing detectors/cars. In cars some want good mileage, others comfort. In detectors some want depth, others recovery speed. And brand loyality is pretty strong in both cases but can be moved.
Actually detectors are a lot like cars when you think about it. Most cars will get you from A to B just like most detectors will find most of the same stuff. And still a lot of time is used on comparing detectors/cars. In cars some want good mileage, others comfort. In detectors some want depth, others recovery speed. And brand loyality is pretty strong in both cases but can be moved.
woodchiphustler
New member
Minelab could care less.Prices go up just about every year. But they have great Technology.
Bell-Two
Active member
woodchiphustler said:
Well after being in retail for over 35 years I can attest that this statement is a fallacy. Manufacturers and retailers do care about rising prices, when the prices rise it shrinks their profit margin quite a bit. Rising costs to them for materials, R&D labor etc eat into that profit margin, they can not blindly raise the prices to cover all increase costs without costing them sales. This is especially true on high ticket items. For example we used to buy innertubes in large quantities for $1.00 now that entails buying in 1,000 pieces at a time, we routinely sold them for $4.00 a very good margin, when the prices went up to $1.25 we kept the price the same otherwise we would lose sales on them. High ticket items are even more crucial a percentage jump, that covers your cost of doing business, it is one thing on a low ticket item but entirely another on a high ticket item, it was not unusual for us to cut some of our margins, which where always higher on lower priced bicycles than higher priced ones anyway. The margins manufacturers and retailers make on high ticket items is much. much less than the general public thinks, you make more on the lower price items and that helps cover costs.
TerraDigger
New member
No...actually I think it's solely Minelab's pricing decision.....there isn't enough raw material in the machine to justify 'raw material pricing' as the reason for high price. Its not like outfitting a house with copper pipes vs PVC pipes. Now that is a significant material cost.
And the labor is cheaper since their move to Malaysia along with the manufacturing facility now being closer to Australia than the european based mfg facility. They are actually closer to their material suppliers now. Their R&D personnel probably work on salary which keeps costs constant over time. Nope, this is the price Minelab wants.
And the labor is cheaper since their move to Malaysia along with the manufacturing facility now being closer to Australia than the european based mfg facility. They are actually closer to their material suppliers now. Their R&D personnel probably work on salary which keeps costs constant over time. Nope, this is the price Minelab wants.
Bell-Two
Active member
TerraDigger said:
My response was to the fact manufacturers and retailers care about increased pricing, think if they could sell this machine or an E-Trac for $800 and make a decent profit they would do it in a heart beat because the would make so much money they would not know what to do with it. They would not have a reason to double that price because in the long run they would make less.